I found this first advertisement in an Allure November 2009 magazine. It’s the first ad you see when you open the magazine. The ad is for “Fragrance Anthology,” a line that consists of five different aromas for D&G. Each model pictured represents the different perfume. Because of the shock value and the high profile models in the ad, I chose to analyze this advertisement for the week’s journal entry.
The denotation of this ad is the lack of clothing. The bare skin and the fact that everyone is naked is the first thing you see. The connotation is the different poses and space within the ad. The ad is supposed to represent five different personalities to market the five different perfumes. There isn’t a single race or gender represented, nobody has the same pose, and no one has the same expression. The myth is obvious in this ad, for it’s all about the ideal view on one being successful, having a strong personality, and representing true beauty in today’s society. These individuals are “well known” figures that are successful for being in a business where looks are everything. The metaphor in this ad is that personality is all about you and not the material things that represent you.
The myth and the relationship to the target audience is that bright familiar images of celebrities invoke the feeling of confidence. One can look at a celebrity figure and aspire to imitate and be them. It’s a timeless relationship that all advertisers attempt to achieve. Each individual is different in race and gender so the target audience isn’t specific as to whom it’s aiming for. Allure magazine is a beauty magazine. Anyone who is interested in that subject could fall upon this ad and purchase one of the perfumes that are represented by someone they see in this advertisement.
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