Entry Seventeen: "Handwritten"

HTCs' "YOU" campaign uses the tagline, "You don’t need to get a phone; you need a phone that gets you." But without using that tagline constantly in various spreads, they use handwritten texts and images to get across the idea that the phone is all about you.

This advertisement doesn't use a tagline to get across their product. Instead the HTC cell phone customer is projecting specific positive points of the HTC cell phone. This is where the ad is successful in that a "customer" is giving their "personal opinion" on the product. Overall the product is meant to be very personable and eager to suit individual needs and the design decisions present that idea.