Entry Nineteen: "Good or bad?"

I did some research on the Papyrus typeface-- and found that it is overused. I found the typeface on my Arizona Iced Tea bottle, the Avatar posters, and then that's where I found out it was used for the subtitles in the film as well. I noticed this while watching the film a little over a year ago in theaters. I've never seen subtitles like that and I remember thinking how unusual it was as well as overwhelming.

The movie logo is already Papyrus so let's go overboard with the concept and use it again for the subtitles. This was an ironic subtextual element that director James Cameron wanted to achieve in that this typeface really is overused but for the right reasons? Cameron was trying to create another world and that involved the overwhelming nature tones such as blue and green. So it was necessary to pair the design choices with a typeface that was organic and antique looking. It's sophisticated and ornate. I think it's still overdone though, but it gets that otherworldly context to it.