Entry Twenty: "Product Design"

I've had my ZuneHD for about a year now. I love the fact that it's small, it's smaller than my phone. The screen is huge and a touch screen. There's only three buttons ---one at the bottom of the screen, one on the upper left side, and one on the top. I hardly ever use those three because of the touch screen.

I also love the color choices and the texture of them. The permanent metal casing is also used for etching in a photo, your name, and anything else to help you further personalize your device. Colors range from purple, black, red, green, blue, magenta, and silver.

The sleek look and the simplicity of the design makes the product look manageable as well as practical. Which it is!

Entry Nineteen: "Good or bad?"

I did some research on the Papyrus typeface-- and found that it is overused. I found the typeface on my Arizona Iced Tea bottle, the Avatar posters, and then that's where I found out it was used for the subtitles in the film as well. I noticed this while watching the film a little over a year ago in theaters. I've never seen subtitles like that and I remember thinking how unusual it was as well as overwhelming.

The movie logo is already Papyrus so let's go overboard with the concept and use it again for the subtitles. This was an ironic subtextual element that director James Cameron wanted to achieve in that this typeface really is overused but for the right reasons? Cameron was trying to create another world and that involved the overwhelming nature tones such as blue and green. So it was necessary to pair the design choices with a typeface that was organic and antique looking. It's sophisticated and ornate. I think it's still overdone though, but it gets that otherworldly context to it.

Entry Eighteen: "Computer Generated"

Today I feel...

Entry Seventeen: "Handwritten"

HTCs' "YOU" campaign uses the tagline, "You don’t need to get a phone; you need a phone that gets you." But without using that tagline constantly in various spreads, they use handwritten texts and images to get across the idea that the phone is all about you.

This advertisement doesn't use a tagline to get across their product. Instead the HTC cell phone customer is projecting specific positive points of the HTC cell phone. This is where the ad is successful in that a "customer" is giving their "personal opinion" on the product. Overall the product is meant to be very personable and eager to suit individual needs and the design decisions present that idea.

Entry Sixteen: "Circular Heaven"

I drive pass this practically everyday on may way to campus. It's quite bold and on a large surface so it isn't hard to miss. I don't know who did this, or if there's a story behind it. But I feel it's a bold statement considering that Flagstaff is a college town and a lot of us are growing up quickly and facing the world away from what we were used to back home or whatnot. To make up a story to go with this I'd say Peter Pan and the Lost Boys did this.

Entry Fifteen: "Ransom Note"

I thought it would be fun to compose a ransom note to go with the M&Ms commercial about a holdup in a convenience store. I used only the candy colors such as blue, red, green, yellow, orange, and brown. I added the actual M&M candy as the end punctuation to give it that quirky, tongue in cheek idea.

Entry Fourteen: "And then he said"

-A woman is on vacation all alone, she mysteriously finds a book while she is lounging on a hammock by the beach.

-She screams in horror, she realizes the book is about her!

-The book is doing some mysterious things as the written words are jumping off the page and tormenting the woman.

-A zombie jumps out of the book and pleads with the woman that she needs to return the book to where it came from.

-The woman cuts her vacation short and heads to a palace in England where she learns about her zombie ancestors.